When running an online business or still planning to start, whether on social media, blog, or website, visitor traffic matters a lot. What's visitor traffic? Visitor traffic to your webpage or website is the number of visitors who explore your website at a given point in time.
Why does traffic matter?
The success of your business or brand online, aside from creating quality content, depends on how much traffic you can pull to it. Without visitors or the right amount of traffic, no business online can thrive.
To draw visitors to your online page, you have to promote your brand, which is what your website is all about, and definitely, people who need the services or information you provide will surely find you.
How to go about promoting your brand?
How to go about promoting your brand?
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| Brand promotion |
When you go about promoting your brand online, you shouldn't just paste a link to your website and expect people to click on it, though you might get a few clicks. Link to your online platform should be accompanied by an introduction, explanation, or an article relating to the service you render, and your write-up should be informative. The link to your website or online platform should be a follow-up guide to a more in-depth solution to what the visitor is looking for
To gather traffic sounds like a lot of work, but if you know where to look or begin, it's not an impossible task. All you need is to identify and target where your potential audience is found online, those places where a large number of people gather online, blend in ( participate in whatever they do there), get the attention of the community, and in no time, traffic to your platform will start increasing.
To gather traffic sounds like a lot of work, but if you know where to look or begin, it's not an impossible task. All you need is to identify and target where your potential audience is found online, those places where a large number of people gather online, blend in ( participate in whatever they do there), get the attention of the community, and in no time, traffic to your platform will start increasing.
Below is a list of some existing platforms with a high number of users.
With these platforms, you will be able to pull traffic from different parts of the world and grow your online business.
Quora
Quora is a forum website where people come together to share their thoughts and ask questions to be answered by the community of registered users.
When you post quality and exciting materials, you can get upvotes. This happens when people like your contribution, then vote it up, and this, in return, results in your post being popular and attracting more users to view it.
How can Quora help
You can use Quora to share valuable information or ask a question, and at the end or in between your article, add related links pointing to your blog or website. When people follow your post, they may also decide to follow the link pointing to your platform for more information.
Reddit is a forum website, just like Quora, where you can share and get information.
As you participate in the different communities available, you get scores called karma. Karma score shows how active you are and the quality of your posts. When you have a high karma score, people tend to trust and read your post more.
Use the same formula of sharing links pointing to your blog/website to pull traffic.
Nairaland
Nairaland is an online community that enables users on its platform to share information and discuss different topics ranging from politics, webmasters, entertainment, Gaming, and so on.
You can promote your content by posting topics on groups that discuss issues relating to what your business offers, and this draws traffic to your website.
Twitter is one of the fastest means of getting the word out about what you do or what services you have to offer. On the move, you can broadcast short messages or stories of what you do or have to offer to your followers.
Youtube
Youtubing is another way you can explore to promote your business by creating original content videos that reflect what you are all about or what you do.
Any video search relating to what you offer has the tendency to bring up your YouTube videos on different search engines.
Facebook Page
Facebook is not only for communicating with friends and loved ones, but it's also a means of selling your business to the world. This can be achieved by buying advert space on Facebook or creating a Facebook page. You don't have to create a new Facebook account to have your own Facebook page; there is an option for every Facebook account to create as many custom pages as possible for business purposes or for socialization for free.
Instagram is all about pictures and videos. Use Instagram to promote your online presence through pictures and video clips relating to your brand.
